Marketing & Communications for an EU-funded cultural mobility network
Where We Started
On the Move – the cultural mobility network co-funded by the European Union – was looking for hands-on support to the growing international reach of their activities, including resource sharing, mobility opportunities call outs, as well as online and in-person events held globally.
On the Move connects cultural professionals and institutions across borders, helping shape how international cultural collaboration happens in practice – from mobility issues and inclusion to policy and knowledge exchange. As part of their core team, there’s the Cultural Mobility Forum, its flagship annual gathering bringing together policy makers, artists, producers and cultural leaders in a different country each year.
The role also involves working closely with local and international partners, managing communications across languages and sectors, and helping expand the network’s visibility globally through digital engagement and live streaming. Co-funded by the European Union, On the Move’s mission demonstrates how culture grows stronger when people, ideas and communities are able to connect beyond borders.
The Problem We Solved
Leading their communications, Bernardo joined the network to develop and implement a long-term strategy helping translate complex institutional and policy-driven conversations into clearer and more audience-friendly narratives.
Working closely with international partners and the wider team, the day-to-day work spans managing multilingual content flows, increasing online visibility, developing audience-facing materials and resources, and strengthening the network’s presence across digital platforms.
The Outcomes
A fully integrated approach to marketing and communications has strengthened On the Move’s international communications infrastructure while expanding the visibility and accessibility of its work across the cultural sector.
By combining strategic communications with editorial storytelling and digital engagement, the organisation has been able to reach broader audiences (e.g. achieving a stunning 96% social media growth and getting 500,000 website visitors in a year), while maintaining clarity around complex topics related to mobility, inclusion and international collaboration.
