International PR for film & immersive productions
Where We Started
We collaborated with established Bulgarian director and choreographer Kosta Karakashyan during a key moment of transition and expansion for his newest company, Studio Karakashyan.
Alongside the international release of the dance and fashion film In Her Skin and the immersive productions Cosmos and Kitchen, the intention was to raise awareness of the company much beyond the dance sector, engaging with new audiences across film, fashion and immersive experiences.
The Problem We Solved
We took over and developed an international PR campaign helping shape a narrative around their immersive performance and cross-sector collaborations, engaging with press and social media influencers.
We developed strategic angles around the relationship between dance and fashion, performance and culinary experiences, with hands-on creation of new materials such as press releases or media kits that linked Studio Karakashyan’s evolving identity with its growing international profile. In addition to press relations, we invited targeted influencers to engage with Studio Karakashyan work – both attending in-person experiences and sharing online work.
The Outcomes
The campaign provided Studio Karakashyan with key press materials alongside features, reviews and interviews in a variety of outlets such as Open Bulgaria, Voice Magazine, Dance Art Journal or Equity in Dance.
